If you’re considering building an eCommerce website, you’ve come to the right place. Whether you’re just starting or have been in business for years, it’s never too late to change your online presence.
This guide will walk you through everything you need to know about eCommerce website design, from getting started with a well-designed layout and logo, all the way through to making sure your site is ready for the future of eCommerce.
What makes a good eCommerce website design?
Designing an eCommerce site can be confusing; what do you need? What’s going to work best? There are plenty of things that can go wrong. But what makes a good eCommerce website design?
A bad eCommerce website might not just be ugly and hard to use, it could cost you money!
Well, we’ve got some answers for you. We’ve compiled this handy list of everything so you can feel confident when shopping for your next website.
1) Possibilities for customization
It’s all about the little things that make your site unique and personal.
A good website will be customized to fit the needs of your business, with features that make it easy for customers to find what they’re looking for and easy for you to manage your inventory and sales. The best websites are also designed with mobile in mind; many people shop on their phones, so your site must look good on all devices.
2) easy to use site navigation
When you’re shopping online, you want to find what you need quickly and easily, and that’s precisely what you should think about when designing your site. Users should be able to find the products or services they’re looking for without clicking through dozens of pages or struggling with confusing navigation.
Sites should be designed from the ground up with usability in mind so that no matter how large your site grows, it will always be easy for customers to find what they need and make purchases without any hassle.
3) offers a captivating user experience
We all know that user experience is key to success in any business. But what exactly is user experience? User experience (UX) refers to how people interact with your website or app. It’s how they feel when they use it and how easy it is.
To create a captivating user experience, you must consider what your customers want from their shopping experience. Do they want ease of use? Do they want something fast and convenient? Do they want something fun? Or do they just want something easy to find on Google? Whatever their preferences, you need to ensure that your site provides them with an optimal experience for finding what they’re looking for, whether it’s a product or information about your business or brand.
4) responsive for mobile
A good eCommerce website design should be responsive. It looks and functions well on mobile devices and a computer or laptop. Mobile users make up over half of all internet users today, so if you want to succeed in this competitive market you’ll need to make sure that people who visit your store from their phones can also find what they’re looking for easily enough with just one click or two at most.
eCommerce website design checklist
There’s so much you need to know about eCommerce website design, it can be hard to know where to begin.
Want to design a killer eCommerce website? Here’s your ultimate checklist.
What’s the first thing your customers see when they visit your site? The homepage is your first impression on them, and it’s vital to get it right.
Your homepage should clearly and concisely summarise what your brand stands for, what problems it solves, and why people should buy from you. It should also be easy to navigate so visitors can find their way around without any trouble.
2) Product landing pages
This is where you’ll be able to display all of the information about your product: what it’s called, what it’s made of, how much it costs, and any other relevant details. Consumers must understand why they should buy from you instead of somewhere else or someone else.
You need to make sure your product landing pages include information about what makes each product special; if there is anything unique about it (such as eco-friendly materials or organic ingredients), make sure this information is displayed prominently so that people know what sets your products apart
3) Category pages
Category pages are the bread and butter of every eCommerce website. Make sure your category pages are set up like an eCommerce site. That means they should have product listings, a shopping cart, and the ability to add items to your cart.
Here are some of the most important things you should remember when designing category pages:
- Make sure you have a clear, concise description of what the category is all about.
- Showcase your products by including images or videos of them in action (if appropriate).
- Include any relevant information that might be helpful for customers who look at this page in particular.
4) Checkout page
The checkout page is the point-of-sale for your business, and it’s one of the most important pages on your website. It’s where customers complete purchases and make payments, so it needs to be designed to maximize sales.
A well-designed checkout page should appeal to your target audience. It should also be clear about the steps in completing a purchase and include any necessary forms for entering shipping information, billing information, and payment options. It should also be optimized to load quickly and make the user experience as smooth as possible.
5) On-site search engine
Before designing your eCommerce site, ensure you have an on-site search engine. You miss a huge opportunity to drive sales and engagement if you don’t.
On-site search engines allow users to find products immediately without navigating through a dozen results pages. It’s vital for eCommerce sites because they need to be user-friendly, making it easy for customers to find their desired products.
If your site doesn’t have an on-site search engine, add one before launching your site.
6) About us
What’s the most important part of your eCommerce website?
The answer is YOU.
The About Us section of your site is where you’ll tell people who you are and what you do. You can also use it to explain why they should care about your company and its products or services.
If you’re having trouble coming up with something interesting to say, just remember that the best thing about this section is that it’s totally customizable. It’s not like a blog post where you have to stick to a word limit or anything like that; you can write as much as you want! So use this space to your advantage and tell them everything they need to know about your company.
7) Email subscription form
When you want to drive more traffic to your eCommerce website, it’s not enough to just create a nice-looking site and hope that people will find it. You need to get the word out about your product and what makes it different from the rest. One of the best ways to do this is through email marketing.
8) Account registration and login forms
Make sure your account registration and login forms are easy to use.
Your customers shouldn’t have to struggle with the basic functionality of your website. A user-friendly interface is essential for sales, especially on an eCommerce platform. If they can’t access their account or get logged in, they won’t be able to make a purchase.
If you want your customers to be able to register or log in easily, follow these tips:
- Make sure the form fields are clearly labeled and intuitive.
- Don’t ask for information that isn’t necessary for signing up or logging in. If you need additional information after the initial signup process, ask for it later (after or during purchase).
- Allow users to choose from different payment methods; don’t force them into one payment type!
9) Legal requirements
Is your eCommerce website a business or a hobby? If it’s a business, you’ll need to get an EIN and incorporate (and pay for that). You’ll also need to know the laws in your state and country for selling goods online, different states have different rules about taxes and shipping costs and whatnot. Make sure you’re compliant!
modern eCommerce website design examples
Modern eCommerce websites are designed to be clean and easy to navigate, with the goal of providing a seamless experience for customers. This is especially important for mobile devices, a good mobile-friendly design will make it easy for users to browse products and purchase from their phones.
If you’re looking for a way to improve your current site or build a new one from scratch, here are some modern eCommerce website design examples to help you get started!
Bliss is a skincare brand for young women who want to look their best without breaking the bank. Their pinkish website is designed to appeal to those who like pink and are looking for ways to brighten up their day and their skin.
The design is simple and aesthetic. It has a clean layout, which is easy to navigate and understand. The site uses images of products and videos to show how they work.
Hebe is the perfect example of a modern eCommerce website that uses high-quality product photos to make you want to buy, buy, buy!
If you’re looking for a new outfit and you’re tired of finding clothes that look nothing like the online image, then Hebe’s got your back. With professional photography and a sleek layout, this website makes it easy to find precisely what you need without wasting time sifting through foul shots or scrolling through too many pages.
Larq is a sleek and modern eCommerce website design example.
The site is simple and easy to navigate, with a clean and minimalist aesthetic that keeps the focus on the products. It uses white space to highlight key elements and make them stand out, while still being easy to read.
The colors are bold and minimalistic, making the site eye-catching but not distracting.
4) Dress Up
Dress Up is an online store that sells women’s clothing. They offer many items, and their website is easy to use.
The customer service department at DressUp is beneficial when answering questions about their products or placing an order online from their site. A chat option allows customers to talk directly with someone who works there to get answers quickly without waiting for an email response, which may take longer than expected.
This is a great example of an ecommerce website that uses videos on the home page to provide a more engaging experience. The video draws you in and makes you want to click on it, bringing you to another page with more information about the products sold.
Just look at that homepage. It’s so sleek and modern, with its bold title and simple design. The color scheme fits perfectly with the site’s overall feel, and now you can scroll through product images in full-screen mode instead of having to click on each photo individually.
The best part? You can watch a video right on the homepage! It’s not just a static image; it’s a real video playing on your screen as soon as you visit the site. Amazing right?
6) The Mountain
First, they have a straightforward navigation bar on their homepage that has all their products listed with the names of each product and the price range of each product. They also have a search bar on their homepage if you can’t find what you are looking for. The search bar is located at the top right corner of their website, making it easy for customers to quickly find what they are looking for.
They have no clutter on their website, making it easier for customers to view all of their products in one place without having to scroll down too much on their page or go through any advertisements before reaching the bottom where all their products are listed. This makes it easier for customers who just want to browse around quickly without having any distractions from other ads or links taking up space on their screen.
Skullcandy is an eCommerce website that sells headphones, earbuds, and audio accessories. It is a website that has a dark, edgy feel to it. Their website is modern, and clean, and uses bright colors to draw in the eye. The colors are offset against a black background, which helps to make the product stand out.
eCommerce website design tips
You’ve got a great idea for an eCommerce website and are ready to take it to the next level. You’ve spent hours researching, planning, and designing your vision. Now it’s time to make it happen.
With these 5 eCommerce website design tips, we’ll help you avoid the most common pitfalls so that your site is everything you dreamed of and more!
1) Simplicity is Key
You don’t need to be a rocket scientist to determine why simplicity is key.
It’s because people are busy and don’t have time to waste. The more complicated your website is, the less likely it will convert visitors into customers.
Look at your website now and ask yourself: “Can I explain this in one sentence?” If not, you need to simplify it.
2) Make the website user friendly
Making your eCommerce website user-friendly is easy, but you must know what your users seek.
Are they looking for a specific product? If so, make that product easy to find. If not, include a search bar on your homepage so users can browse all the available products. You should also consider offering filters and sorting options to help narrow down the results.
3) Prioritize User Experience
The first thing you need to do when designing your eCommerce website is to prioritize the user experience.
In order to do this, you’ll need to answer the following questions:
- What are the tasks that your users want to accomplish on your site?
- How can you make those tasks easier for them?
- What is their end goal? How do they want their experience with your store to end?
4) Embrace flat design
Flat design is the trend that’s here to stay. It’s clean, minimalistic, and looks great on all screen sizes, especially on your eCommerce website! The flat style works well for selling products because it ensures that your product images are the page’s focus. Flat design also helps eCommerce websites maintain a professional look without being too distracting from the product you’re selling.
5) Get user feedback
The best way to design your eCommerce website is to get user feedback. This is because they are the ones who will be using your website, and they are the ones who know exactly what they need from a website.
After all, if you asked them what they wanted from a website, and you delivered it, then you’d have a successful business!
So how do you get their feedback? Easy! Simply ask them. You don’t have to be vague about it either; just ask them what features of an eCommerce website would make their lives easier, more enjoyable, or just more fun!
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The most important thing to remember is that your website design should reflect your brand. If you can do this, your eCommerce site will be a success. There are many ways to create a successful eCommerce website design. You just have to know how to find them!
So there you have it! If you want to start an eCommerce website, we hope this guide has been helpful.
You can check out our other guides if you want to learn more about designing any kind of website, and be sure to let us know if there’s anything else you’d like us to write about in the future.